How to Geo-Target Your Affiliate Links (Step-by-Step)

Before setting anything up, figure out where your traffic is actually coming from. If you're already running a campaign, check your traffic source's reporting dashboard for a country breakdown. Most ad networks show this in their stats.

On PropellerAds, go to Statistics → Group by Country. On Adsterra, check your campaign reports with the GEO filter. If you're not running yet, look at the traffic estimates for your targeting — most networks will show you the available volume by country.

What you're looking for: which countries are sending you the most clicks? Focus on the top 5-8 countries. These are the GEOs worth finding dedicated offers for. Everything else gets a fallback.

Log into your CPA network and find offers that match your vertical for each of your top countries. This is the most time-consuming step, but it gets faster once you know where to look.

Here's how to do it efficiently:

Start with your primary GEO (probably US or UK). Find an offer that works — something you've run before or that has good reviews from your network manager. Note the vertical (sweepstakes, nutra, finance, etc.).

Then filter your network's offer wall by the same vertical, but for each of your other top GEOs. Most networks let you filter by country and category simultaneously. You're looking for localized versions of similar offers.

Now you set up the actual routing. We'll walk through this using Level2Links, but the concept is the same with any geo-routing tool.

3a. Sign up at level2links.com (free account, no credit card).

3b. Create a new campaign. Give it a name you'll recognize (e.g., "Sweeps - PropellerAds - Multi-GEO").

3c. Add your GEO targets. For each country, paste the offer URL you saved from Step 2. Select the country from the dropdown, paste the URL, done.

3d. Set your fallback URL. This is where visitors from countries you didn't specifically configure will go. Use your global SOI offer or whatever catches everything else.

3e. (Optional) Add device targeting. If you have separate mobile and desktop offer pages, you can split each GEO by device type too.

3f. Save and copy your campaign link. This is the single URL you'll use in your ad campaigns — it handles all the routing automatically.

This step is optional but strongly recommended. Without conversion tracking, you'll see clicks but you won't know which GEOs are actually converting and making money.

How it works: Most CPA networks support "postback URLs" — when a conversion happens, the network pings a URL with the conversion data. Level2Links provides a postback endpoint you can paste into your network's offer settings.

4a. In Level2Links, go to your campaign settings and find the postback URL.

4b. In your CPA network, go to the offer settings and paste the postback URL into the "postback" or "server-to-server tracking" field.

4c. Make sure the click ID parameter is passed through correctly (Level2Links uses standard click ID passing — the video walkthroughs show this).

Once configured, your Level2Links dashboard will show conversions alongside clicks, and you'll be able to see your CPM and ROI per GEO in realtime.

Go to your ad network (PropellerAds, Adsterra, etc.) and either create a new campaign or update your existing one. Replace the old direct offer URL with your new geo-routed link from Level2Links.

That's it. Your traffic source doesn't know or care that the link does routing behind the scenes. It just sends clicks to the URL, and Level2Links handles where each visitor actually ends up based on their country.

If updating an existing campaign: You don't need to change your targeting, bids, or creative. Just swap the URL. The campaign keeps running as before, but now every click has a monetization path instead of just the clicks from your primary GEO.

If creating a new campaign: You can actually broaden your GEO targeting now. Since every country has an offer, you're not wasting money on non-target traffic anymore. Consider targeting "All countries" or at least expanding beyond just your primary GEO — you might find that some Tier 2 countries have great ROI at lower CPMs.

Let the campaign run for 2-3 days at your normal budget, then check your Level2Links dashboard. You're looking at three things:

Clicks per GEO — confirms your traffic distribution. If one country is sending way more traffic than expected, that's an opportunity or a problem depending on whether it converts.

Conversions per GEO — the money metric. Which countries are actually converting? At what rate? Some GEOs will surprise you (India often converts well on mobile SOI offers despite the low payout).

CPM per GEO — your cost per thousand impressions. Level2Links calculates this inline. If a GEO's CPM is higher than its revenue per thousand clicks, that GEO is costing you money and you should either find a better offer for it or redirect it to your fallback.